They Blinded Me with Science: Turning Qualitative Research Into Action

Abstract

Go beyond the standard patron survey and implement qualitative research methods, like user-centered focus groups, to generate rich and nuanced patron data. But don't stop there. Discover strategies to quickly move projects from qualitative data gathering through preliminary data analysis to prioritized project recommendations and action. Learn to evaluate project data in terms of the funding and internal or external collaborations needed to move projects forward.