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Browsing International Institute of Fisheries Economics and Trade (IIFET) by Subject "Generic vs Brand Promotion"

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Browsing International Institute of Fisheries Economics and Trade (IIFET) by Subject "Generic vs Brand Promotion"

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  • Grunert, Klaus G.; Scholderer, Joachim (International Institute of Fisheries Economics and Trade, 2001)
    Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability o ...
  • Armbruster, Walter J. (International Institute of Fisheries Economics and Trade, 2001)
    The seafood industry is one part of the food industry competing for consumer protein demand. Generic advertising or promotion offers one approach to expand that demand. Generic promotion programs focus on market expansi ...
  • Myrland, Øystein; Kinnucan, Henry W. (International Institute of Fisheries Economics and Trade, 2001)
    In July 1997 a trade agreement between Norway and the European Union went into effect. The agreement specifies an increase in the export levy on Norwegian salmon entering the EU from 0.75% to 3.00% ad valorem. The proce ...

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