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Browsing International Institute of Fisheries Economics and Trade (IIFET) by Author

Browsing International Institute of Fisheries Economics and Trade (IIFET) by Author "Scholderer, Joachim"

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Generic Advertising for Fish: Results from a Research-based Campaign

Grunert, Klaus G.; Scholderer, Joachim (International Institute of Fisheries Economics and Trade, 2001)

Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability o ...