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Wood-based Entrepreneurs Toolkit: Public Relations

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dc.creator McIsaac, John
dc.creator Hansen, Eric
dc.date.accessioned 2012-05-16T19:09:46Z
dc.date.available 2012-05-16T19:09:46Z
dc.date.issued 2012-04
dc.identifier.citation McIsaac, John, and Eric Hansen. 2012. Wood-based Entrepreneurs Toolkit: Public Relations. Contributions in Education and Outreach (CEO) No. 3c, Forest Research Laboratory, Oregon State University, Corvallis. en_US
dc.identifier.uri http://hdl.handle.net/1957/29245
dc.description This is a publication of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University. en_US
dc.description.abstract McIsaac, John, and Eric Hansen. 2012. Wood-based Entrepreneurs Toolkit: Public Relations. Contributions in Education and Outreach No. 3c, Forest Research Laboratory, Oregon State University, Corvallis. Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller. en_US
dc.description.tableofcontents 1. Introduction....1 1.1 What is the practice of public relations?....1 2. How can PR help you?....3 2.1 Timing is Everything....3 2.2 Developing (and sticking to) Messages....3 3. Common PR Tools....4 3.1 Creating Good Relationships....4 3.2 Building Trust....4 4. Social media, traditional PR or both?....5 4.1 Something for Everyone....5 4.2 Social Media with Traditional Media....6 4.3 Social Media for Disseminating Soft News....6 5. Making PR Work for You....7 5.1 Develop a Coordinated Effort....7 5.2 Use Consultants and Firms....7 6. Appendix....8 en_US
dc.publisher Corvallis, Or. : Forest Research Laboratory, College of Forestry, Oregon State University en_US
dc.relation.ispartofseries Contributions in Education and Outreach en_US
dc.relation.ispartofseries No. CEO 3c en_US
dc.relation.ispartofseries Contributions in Education and Outreach, Wood-based Entrepreneurs Toolkit en_US
dc.subject Targeted media list en_US
dc.subject news release en_US
dc.subject online pressroom en_US
dc.subject social media en_US
dc.subject.lcsh Forests and forestry -- Research -- Oregon en_US
dc.title Wood-based Entrepreneurs Toolkit: Public Relations en_US
dc.type Technical Report en_US


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