Abstract:
In
this research we chose to use contingent choice to
determine consumers' preferences for ecolabeled seafood,
and collect other data necessary to estimate the extent to
which product attributes, consumer attitudes toward the
environment, and consumer demographics affect
consumers' choices of ecolabeled seafood. In the
remainder of this paper we next present the theoretical
and econometric methodology used to determine
consumer choice. That is followed by a discussion of the
qualitative and empirical results. The final section
summarizes the findings and presents implications of
these results for the seafood industry, policy makers, and
those organizations worldwide attempting to generate
these ecolabeling programs.
Description:
Funding for this project was provided by the Rhode
Island Sea Grand Program under the Rhode Island Agricultural Experiment Station (contribution No. 3764) and the
Norwegian Research Council, Oslo, Norway.
