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The European Consumers’ Understanding and Perceptions of Organic Salmon Production

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dc.contributor.editor Johnston, Richard S.
dc.contributor.editor Shriver, Ann L.
dc.creator Aarset, B.
dc.creator Beckmann, S.
dc.creator Bigne, J.
dc.creator Beveridge, M.
dc.creator Bjorndal, T.
dc.creator Bunting, M.J.
dc.creator McDonagh, P.
dc.creator Mariojouls, C.
dc.creator Muir, J.F.
dc.creator Prothero, A.
dc.creator Reisch, L.A.
dc.creator Smith, A.P.
dc.creator Tveteras, R.
dc.creator Young, J.A.
dc.date 2001
dc.date.accessioned 2012-07-13T15:37:35Z
dc.date.available 2012-07-13T15:37:35Z
dc.date.copyright 2001
dc.date.issued 2001
dc.identifier.citation Aarset, B., et al. The European Consumers’ Understanding and Perceptions of Organic Salmon Production. In: Microbehavior and Macroresults:Proceedings of the Tenth Biennial Conference of the International Institute ofFisheries Economics and Trade, July 10-14, 2000, Corvallis, Oregon, USA.Compiled by Richard S. Johnston and Ann L. Shriver. InternationalInstitute of Fisheries Economics and Trade (IIFET), Corvallis, 2001. en_US
dc.identifier.uri http://hdl.handle.net/1957/31034
dc.description.abstract Rising consumer concern over intensive food production issues has resulted in an increase in demand for organic alternatives to a wide variety of foods including fruit and vegetables, meat and poultry. More recently, there has also been considerable interest in the marketing of more environmentally-friendly supplies of fish, including those from farmed production systems. 'Organic' salmon has featured in the forefront of this market innovation, although it is arguably more problematic to apply traditional organic principles to salmon production. The term 'organic salmon' contains at least three different components - animal welfare, chemical use and sustainability, the most controversial issue being animal welfare. Of fundamental importance is the extent to which this term can usefully be applied to salmon and, more importantly the extent to which consumers perceive animal welfare to be an important issue in salmon farming. This paper reports on some results based upon consumer focus groups in 5 countries (France, Germany, Norway, Spain and UK) and considers a number of issues relating to fish welfare and organic salmon production more generally. As the food market continues its seemingly relentless march to greener pastures it is suggested that this study may help identify some implications for future aquatic food product development decisions. en_US
dc.description.sponsorship International Institute of Fisheries Economics and Trade U.S. National Marine Fisheries Service MG Kailis Group en_US
dc.publisher International Institute of Fisheries Economics and Trade en_US
dc.subject Fisheries Economics en_US
dc.subject Markets and Trade en_US
dc.subject Ecolabeling en_US
dc.title The European Consumers’ Understanding and Perceptions of Organic Salmon Production en_US
dc.type Research Paper en_US

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