Abstract:
This paper provides an analysis of the market potential for organic salmon, primarily in the European Union. There
has been a substantial growth in the demand for organic food products in industrialised countries in the course of the past
decade. Legislation for organic production is now being extended to aquaculture, and limited quantities of certified organic
salmon have been marketed in the European Union. We examine the experience gained in other organic food markets, and
draw some conclusions from these markets with relevance to salmon. Organic salmon fills a dietary need among organic
consumers, but at the same time it has some characteristics which may present obstacles to successful marketing. We analysed
price premiums for organic salmon compared to conventional salmon. Positive price premiums were found, but it is hard to
predict how they will evolve when the supply of organic salmon is expanded. Experience from other organic foods that are
supplied in large volumes suggests that it may be possible to obtain price premiums even with substantially higher production.
