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Demand and profitability for albacore products : a multi-attribute analysis

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dc.contributor.advisor Kerkvliet, Joe
dc.creator Garcia-Martinez, Salvador
dc.date.accessioned 2012-10-12T18:26:07Z
dc.date.available 2012-10-12T18:26:07Z
dc.date.copyright 1996-09-18
dc.date.issued 1996-09-18
dc.identifier.uri http://hdl.handle.net/1957/34370
dc.description Graduation date: 1997 en_US
dc.description.abstract The main purpose of this research is to provide the commercial seafood industry of the Pacific Northwest information on preferences of restaurateurs, retailers, and wholesalers for whole albacore, low-value added albacore products (chunks, medallions, and steaks), albacore loins, and high-value added albacore products (hot smoked and lox). All of these products were categorized as non-traditional market forms of albacore products, except whole albacore. The empirical analysis was based on self explicated and conjoint analysis. The demand models for albacore products were estimated using weighted least squares. Profitability equations for albacore products were estimated using a two-limit Tobit model. From the self explicated section, it was found that the attributes of price, flavor, blood spots/bruising, and bleeding of whole albacore were considered highly important by respondents. From the conjoint analysis section, it was found that, as expected a priori, price had a statistical significant effect on the demand and profitability models for all albacore products. Other variables, such as location of the firm, type of firm, experience with tuna species, and ranking of albacore had statistical significant effects on the demand and profitability equations. Wholesalers, restaurateurs, and retailers agreed that quality is a major concern and will influence their preferences when purchasing albacore can products. Overall, the findings from this research provide guidance to the commercial seafood industry of the Pacific Northwest to enhance the markets for albacore products. en_US
dc.language.iso en_US en_US
dc.subject.lcsh Albacore -- Econometric models en_US
dc.subject.lcsh Fishery products -- Econometric models en_US
dc.title Demand and profitability for albacore products : a multi-attribute analysis en_US
dc.type Thesis/Dissertation en_US
dc.degree.name Master of Science (M.S.) in Economics en_US
dc.degree.level Master's en_US
dc.degree.discipline Interdisciplinary Studies en_US
dc.degree.grantor Oregon State University en_US
dc.description.digitization File scanned at 300 ppi (Monochrome) using ScandAll PRO 1.8.1 on a Fi-6670 in PDF format. CVista PdfCompressor 4.0 was used for pdf compression and textual OCR. en_US
dc.description.peerreview no en_us

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