Conference Proceedings Or Journal
 

The Halo Effects of Norwegian Salmon Promotion on EU Atlantic Salmon Demand

Public Deposited

Downloadable Content

Download PDF
https://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/qn59q481f

Descriptions

Attribute NameValues
Creator
Abstract
  • The Differential Almost Ideal Demand System (AIDS) is estimated to exam the direct and spillover responses for salmon promotion conducted by the Norwegian Seafood Export Council in EU Atlantic salmon market. The model allows the advertising effect on demand curve to shift and rotate simultaneously. EU demand is segmented by country of origin, namely Norway, Chile, United Kingdom, Canada, and Rest of World. Results suggest that Norwegian advertising shifted its own demand curve rightward and curve of Rest of World leftward and counterclockwise rotated the curve of UK. The advertising-induced demand curve rotation is found to be important for marginal benefit-cost ratio and producer surplus measurement. A tiny change of price elasticity causes a substantial change of marginal benefit-cost ratio and a not tiny change of producer surplus.
  • Keywords: Halo effect, Fisheries Economics, Salmon, Advertising, Norwegian salmon, Demand curve rotation, Spillover
  • Keywords: Halo effect, Fisheries Economics, Salmon, Advertising, Norwegian salmon, Demand curve rotation, Spillover
Resource Type
Date Available
Date Issued
Citation
  • Xie, Jinghua and Oystein Myrland. 2008. The Halo Effects of Norwegian Salmon Promotion on EU Atlantic Salmon Demand. 11 pages. In: Proceedings of the Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2008.
Conference Name
Subject
Rights Statement
Funding Statement (additional comments about funding)
  • US National Oceanic and Atmospheric Administration (NOAA) Fisheries Division, The Department of Fisheries and Oceans, Canada; Aquaculture CRSP and AquaFish CRSP; Minh Phu Seafood Corporation; Vietnam Datacommunication Company (VDC); Camau Frozen Seafood Processing Import Export Corporation (Camimex); Long Sinh Limited Company; Mai Linh Group and Nam Viet Corporation.
Publisher
Peer Reviewed
Language
Replaces

Relationships

Parents:

This work has no parents.

In Collection:

Items

Thumbnail Title Date Uploaded Visibility Actions
file details 172.pdf 2017-07-14 Public Download