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Innovativeness in clothing and textiles as related to adoption leadership, venturesomeness, perceived sewing competence, and selected demographic factors

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  • The purpose of this study was to investigate the relationship between innovativeness in clothing and textiles and; self rating of innovativeness, adoption leadership, venturesomeness, perceived sewing competence, age, education, social status characteristics, social participation, sources of information, and continuation of learning. The sample consisted of 67 women who sew who are listed in the telephone directory of a university town in Western Oregon. The women were randomly selected and contacted by phone. Women who did not sew were excluded from the study. Questionnaires were mailed to 77 subjects and were collected one week later in person by the investigator. A 100 percent return of questionnaires was achieved; 67 were complete and were analyzed. Scales were developed, adopted, or adapted to measure each of the variables, which were then related to innovativeness by the correlation coefficient or analysis of variance. Correlation coefficients significant at the . 05 level were found between innovativeness and: self rating of innovativeness +. 3694, adoption leadership +.2623, venturesomeness +. 3431, perceived sewing competence +. 4856, social status characteristics -.2448 (a lower score indicates higher social status), and sources of information +.5852 ( |r| = .2360, p . 05). The relationship between innovativeness and social participation was not significant at the . 05 level ( r = +. 0761). Innovativeness was not significantly related to age (F = +.9236, |F| = 2.76), nor to continuation of learning ( F = +. 9855, Id = 4. 00), nor directionally related to education (F = +3. 3016, |F| = 3. 15) as determined by analysis of variance. Innovativeness is a characteristic relevant to the area of clothing and textiles. Hypotheses and measures from many different fields were found to apply. The variables of self rating of innovativeness, adoption leadership, venturesomeness, social status characteristics, and sources of information, reported to be related to innovativeness in the adoption of farm practices, consumer products, and research in many other fields, were also found to be related to innovativeness in clothing and textiles in this study. Perceived sewing competence was a new dimension also related to innovativeness. When women felt confident about their sewing ability, they were free to explore new products and practices.Innovativeness in clothing and textiles offers a fruitful area for further research. Studies might be made with different populations to extend the knowledge and understanding of innovativeness. Scales of innovativeness might be improved and revised to include dates of adoption for more reliable and valid measures of innovativeness.
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