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Electrified: What Twitter Data Can Tell Us About Public Energy Discussions

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https://ir.library.oregonstate.edu/concern/graduate_projects/sj1393555

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  • Researchers and policy-makers interested in assessing public communication to better inform the decision-making process are increasingly utilizing data harvested from social media. Twitter is one of the largest online sources of near-instantaneous information about a myriad of topics socially relevant in the public sphere. Renewable energy (RE) is a socially relevant topic that has emerged in recent years as a critical and contentious public policy issue. Yet little is known about whether RE discussions are happening on Twitter and if so whether any of that information would be valuable to decision-makers or for the policy-making process. This research – as a proof of concept – indicates there are a multitude of substantive, public discussions about renewable- and other forms of energy occurring on Twitter. These discussions vary by energy-related topic (e.g., solar, wind, etc.) and through time. We conclude the energy-related Twitter discussions provide both challenges and opportunities for researchers and policy-makers, yet may be important for understanding the public discourse and how it shapes or is shaped by the agenda-setting process.
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