The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
Diverse stakeholders and land management agencies are increasingly working together in “forest collaborative” groups to meet ecological, economic, and social goals on Oregon’s public lands. Many collaboratives focus on science-based ecosystem restoration. One such group is the Deschutes Collaborative Forest Project (DCFP) in central Oregon, which seeks to increase forest...
“Quality is Job 1”—this slogan is familiar to many people because it was used by Ford Motor Company for nearly 20 years. All businesses know the importance of quality—with respect to quality of products and quality of service. However, knowing specifically how to manage for quality is another matter. Here...
We conducted a case study of the process for developing ZOA created by the Blue Mountains Forest Partners (BMFP), a collaborative group established in 2006 and focused on the northern portion of the Malheur National Forest in Grant County. This group was one of the first to formalize their ZOA,...
The organizational capacity of natural resource collaborative groups can be an important factor in how effective they are at meeting their goals. This brief reviews the leadership committees of five forest collaboratives working on similar issues in eastern Oregon. It is intended to help new and existing groups best utilize...
Oregon leads the U.S. in the number and extent of established collaborative groups on national forests. Understanding similarities and differences in Oregon’s current forest collaboratives may aid more informed approaches to peer learning, policy, and technical assistance in public and private land natural resource management across the U.S. West. Our...
By nature, most entrepreneurs are "doers" rather than "planners." At the same time, we know that successful organizations, regardless of their size, must plan for the future. High-level strategic planning such as establishing the long-term direction of the company is critical, but useless without a plan for implementation. This "implementation...
This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.