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College of Business
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Recent Submissions
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Entrepreneurs’ start-up versus persistence decisions: A critical evaluation of expectancy and value (Sage Publications, 2013-04-16)Research suggests that entrepreneurs tend to seek to maximize utility when considering whether to pursue a new venture opportunity. However, when choosing whether to persist with their current venture or not, utility max ...
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(California State University, 2012-11)Because of the intangible nature of online shopping, consumers perceive online shopping as being risky. This study examined how this risk can be reduced specifically by using a more effective online product presentation ...
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(SAGE Publications, 2012-10)Accumulated evidence from social and cognitive psychology suggests that many behaviors are driven by processes operating outside of awareness, and an array of implicit measures to capture such processes have been develop ...
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(Elsevier, 2012-12)Estimating the means and standard deviations of environmental data remains a great challenge because a substantial percentage of observations lies below or above detection limits. The inadequacy of several common, ad ho ...
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(John Wiley & Sons, Inc., 2012-09)We explore the feasibility of intermediary-based crosswalking and alignment of K-12 science education standards. With the increasing availability of K-12 science, technology, engineering, and mathematics (STEM) digital l ...
