Recruiting Isn't Rocket Science So Why Shoot for the Moon?

Abstract

Our proportion of undergraduates from under-represented groups has increased from about 7% in 2002 to 13 % in 2007. This presentation will discuss a variety of strategies, tools and ideas for recruiting and retaining natural resource students including curricula flexibility, peer-mentoring, 3/2 programs, experiential learning, learning cohorts, “ SPAWN” presentations where students return to their natal high school, a student-produced DVD and salmon bookmarks. We have found one tool can’t do it all and one recruiter can’t either; thus a key to our program is to “out-source” recruiting and retention to existing labor pools. In summary, you don’t have to set your sights on the moon – you can succeed by aiming close to home!