When things don't work : some insights into why farmers' markets close

Abstract

"The topic of market failure is rarely addressed in the literature. This report represents a starting point. It describes the dynamics of farmers' market startups, closures, and manager turnover. It focuses on two important resources--administrative revenue and labor--used by farmers' markets. Data for a sample of markets that failed are examined, along with factors associated with market failure. Finally, recommendations to enhance market success are offered."--P. 1.