Psychometric properties of an attitude scale

Abstract

The scope of this particular research delves into the psychological measurement of alumni that graduated from the College of Business at Oregon State University. The goal for this research is to refine the pool of alumni survey items, and to improve the measurement properties for future use. This research proposes to test the construct validity of a set of items that have been developed in the study of alumni connections, based on the theory of Brand Community. The Brand Community items were analyzed according to their validity, their reliability as a set of items, as well as per their inter-item correlations. Based upon the analysis, three weak performing items were dropped from future versions of the questionnaire.