Index Catalog // ScholarsArchive@OSU

Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study

Creator:: Hansen, Eric
Abstract:: In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy.
Resource Type:: Technical Report
Full Text:: responsibility 5 4 3 2 1 Fo re st To ur s M ill To ur s Sa les pe rs on Co rp or at e En

Roadblocks, Hurdles, and Glass Ceilings: The Female Executive Perspective

Creator:: Conroy, Kendall and Hansen, Eric
Abstract:: The North American forest sector is well-known for its lack of diversity. In most operations, middle-aged white males are the majority of employees. Given this setting, we investigate the experiences of female executives working in North American forest sector firms. We take a qualitative approach with in-person and Skype interviews...
Resource Type:: Poster
Full Text:: entering the industry Literature Cited: 1. Hansen, E., Conroy, K., Toppinen, A., Bull, L., Kutnar, A

Modeling the incidence and severity of hemlock dwarf mistletoe in 110-year-old wind-disturbed forests in Southeast Alaska

Creator:: Trummer, L. M., Hennon, P. E., Hansen, E. M., and Muir, P. S.
Abstract:: A model was developed to predict the severity of dwarf mistletoe (Arceuthobium tsugense (Rosendahl) G.N. Jones) in western hemlock trees (Tsuga heterophylla (Raf.) Sarg.) that developed within forests of Southeast Alaska that experienced near-catastrophic windthrow in the late 1800s. The model suggests that the degree of dwarf mistletoe severity on...
Resource Type:: Article
Full Text:: tr e e s P ro p o rt io n o f p o st -d is tu rb a n ce tr e e s in D M R in fe ct

Wood-based Entrepreneurs Toolkit: Public Relations

Creator:: McIsaac, John and Hansen, Eric
Abstract:: Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
Resource Type:: Technical Report
Full Text:: Sawmill Scraps, page 17 Articles Issue XXIC Winter 2012 John McIsaac and Eric Hansen Forest Research

Wood-based Entrepreneurs Toolkit: Pricing Your Products and Services

Creator:: Geisel, Julian and Hansen, Eric
Abstract:: The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
Resource Type:: Technical Report
Full Text:: Perceives Value: Lower Medium High Lo w er P ric e Se ns iti vi ty Fe w er c us to m er s

Wood-based Entrepreneurs Toolkit: Communicating Effectively With Your Customers

Creator:: Hansen, Eric and McIsaac, John
Abstract:: Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...
Resource Type:: Technical Report
Full Text:: , gatekeepers, influencers, deciders, buyers, or users?). Di re ct m ai l Ma ga zin e a rtic les

Wood-based Entrepreneurs Toolkit: Finding Market Information

Creator:: Hansen, Eric and Salim, Nizam
Abstract:: This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Resource Type:: Technical Report
Full Text:: Information Eric Hansen and Nizam Salim Forest Research Laboratory College of Forestry Oregon State

Stopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study

Creator:: Hansen, Eric and Smith, Robert
Abstract:: In this case study, an Oregon softwood lumber company faces deteriorating market conditions and loss of market share for its 2 x 10 and 2 x 12 floor joists in the southern California market. The evolution of the marketplace and the growth in market share of wood I-joists are explained...
Resource Type:: Technical Report
Full Text:: . CINTRAFOR Working Paper 73. University of Washing- ton, Seattle. Hansen, E. 1994. Empirically Derived

Developing markets for certified forest products : a teaching case study of Collins Pine Company with background notes

Creator:: Hansen, Eric and Punches, John
Abstract:: Although forest products marketing courses are common in forestry curricula, the set of teaching materials available to support instructors is very limited. For those wishing to use the case method, very few up-to-date marketing case studies are specific to the forest products industry. This publication provides an example of one...
Resource Type:: Technical Report
Full Text:: NO. 1 D e c e m b e r 1 9 9 8 DEVELOPING MARKETS FOR CERTIFIED FOREST PRODUCTS: A TEACHING CASE

Wood-based Entrepreneurs Toolkit: New Product Development

Creator:: Hansen, Eric
Abstract:: Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
Resource Type:: Technical Report
Full Text:: Hansen Forest Research Laboratory College of Forestry Oregon State University Corvallis, Oregon Wood

ScholarsArchive@OSU

Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study

Roadblocks, Hurdles, and Glass Ceilings: The Female Executive Perspective

Modeling the incidence and severity of hemlock dwarf mistletoe in 110-year-old wind-disturbed forests in Southeast Alaska

Wood-based Entrepreneurs Toolkit: Public Relations

Wood-based Entrepreneurs Toolkit: Pricing Your Products and Services

Wood-based Entrepreneurs Toolkit: Communicating Effectively With Your Customers

Wood-based Entrepreneurs Toolkit: Finding Market Information

Stopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study

Developing markets for certified forest products : a teaching case study of Collins Pine Company with background notes

Wood-based Entrepreneurs Toolkit: New Product Development

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