Search Constraints

Start Over
Filtering by: Subject Consumer behavior Remove constraint Subject: Consumer behavior Advisor Young, John A. Remove constraint Advisor: Young, John A.

Search Results

  • Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

    Creator:
    Chen, Roger L.
    Abstract:
    The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
    Resource Type:
    Masters Thesis
    Full Text:
    generally defined as "the customary manner in which human groups learn to organize their behavior and

  • Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

    Creator:
    Harris, Mackenzie Moore
    Abstract:
    Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
    Resource Type:
    Masters Thesis
    Full Text:
    wants of shoppers. The literature on consumer behavior and marketing does not adequately deal with the