Index Catalog // ScholarsArchive@OSU

Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

Creator:: Cha, Seunghee
Abstract:: Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...
Resource Type:: Masters Thesis
Full Text:: : ______________________________________________________________ Leslie Davis Burns Although there has been a rapid growth in online apparel

Consumer clothing inventory management

Creator:: Cluver, Brigitte Gaal
Abstract:: The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
Resource Type:: Dissertation
Full Text:: approved: Leslie Davis Burns The primary objective of the present research, which

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: approved: _________________________________________________________________ Leslie D. Burns

Relationships among individuals’ personality, self esteem, age, perceived social support, appearance schema, appearance appraisal and, body image coping Strategies

Creator:: Reddy Linga, Shweta
Abstract:: This study investigated the relationships among the individual’s chronological age, personality, perceived social support, appearance schema, appearance appraisal and the resultant coping strategies to overcome body dissatisfaction. Thirty four hypotheses were developed to meet the objectives of this study. The objectives were achieved by conducting two studies. Each of the...
Resource Type:: Dissertation
Full Text:: . Burns This study investigated the relationships among the individual’s chronological age

Effect of consumers' and salespersons' age on perceptions of salespeople

Creator:: Cho, Shi Jean
Abstract:: Physical appearance is one of the most important cues that an individual uses in forming an impression of another person. Researchers have found that perceptions of age are negatively related to perceptions of physical attractiveness. Because salespeople are influential in affecting a store's sales, especially for nondurable goods (Undell, 1972),...
Resource Type:: Masters Thesis
Full Text:: ACKNOWLEDGEMENTS I thank Dr. Leslie D. Burns for serving as my major professor. Her guidance, enthusiastic

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: : Leslie Davis Burns Window displays are an important means by which retailers communicate with both

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: Retailers Abstract approved: Leslie D. Burns Creating effective functions in

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:: Jai, Tun-Min
Abstract:: The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
Resource Type:: Dissertation
Full Text:: : Leslie D. Burns The purpose of the present study is to examine consumers’ privacy concerns in the

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:: Stewart, Lauren M.
Abstract:: Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
Resource Type:: Masters Thesis
Full Text:: Abstract approved: Leslie Davis Burns Throughout history, there have been many examples of

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:: Shin, KoEun
Abstract:: The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
Resource Type:: Masters Thesis
Full Text:: . Abstract approved: Leslie Davis Burns The EBM

ScholarsArchive@OSU

Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

Consumer clothing inventory management

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Relationships among individuals’ personality, self esteem, age, perceived social support, appearance schema, appearance appraisal and, body image coping Strategies

Effect of consumers' and salespersons' age on perceptions of salespeople

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Factors influencing source credibility of consumer reviews : apparel online shopping

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