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Filtering by: Subject Clothing and dress -- Marketing Remove constraint Subject: Clothing and dress -- Marketing Contributor advisor sim Burns, Leslie Davis Remove constraint Contributor advisor sim: Burns, Leslie Davis

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  • Apparel descriptions in catalogs and perceived risk associated with catalog purchases

    Creator:
    Gaal, Brigitte D.
    Abstract:
    The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
    Resource Type:
    Masters Thesis
    Full Text:
    , wardrobe planning, and clothing consciousness. However, Shim and Drake (1990) did not find fashion

  • Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

    Creator:
    Fister, Sarah E.
    Abstract:
    The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
    Resource Type:
    Masters Thesis
    Full Text:
    (which led to an increased approach response and decreased perceived risk) to the clothing displayed in

  • The mediating role of hedonic shopping value in apparel shopping satisfaction

    Creator:
    Chang, Eunyoung
    Abstract:
    The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...
    Resource Type:
    Dissertation
    Full Text:
    clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According

  • National culture and clothing values : a cross-national study of Taiwan and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...
    Resource Type:
    Dissertation
    Full Text:
    , 2003. Title: National Culture and Clothing Values: A Cross-national Study of Taiwan and United States

  • Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

    Creator:
    Yeh, Chun-Lan
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
    Resource Type:
    Masters Thesis
    Full Text:
    Master of Science in Design and Human Environment presented on December 02. 2005. Title: Clothing

  • Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
    Resource Type:
    Masters Thesis
    Full Text:
    : Clothing Evaluative Criteria: A Cross-national Comparison of Taiwanese and United States Consumers