Index Catalog // ScholarsArchive@OSU

Sneakerheads’ Assessment of Sneaker Value and Behaviors throughout the Sneaker Ownership Cycle

Creator:: Choi, JIn Woo
Abstract:: The purpose of the present study was to investigate value perceptions and consumption behaviors of sneakerheads who are mixed-role resellers of sneakers. “Sneakerhead” is a term given to those who collect and wear sneakers with a vast amount of effort and resources (Semmelhack, Garcia, Lepri, Willis, & Hatfield, 2015). “Mixed-role...
Resource Type:: Dissertation

Social Capital, Capabilities, and Performance of Korean Immigrant-Owned Fashion Businesses in the Los Angeles Area

Creator:: Seo, Min Jeong
Abstract:: The contributions of Korean immigrant-owned fashion companies (KIOFCs) are increasing in the U.S. fashion industry. This study explored more deeply how KIOFCs can obtain competitiveness in the fiercely competitive fashion market. Specifically, this study 1) described the prominent characteristics of KIOFCs in the Los Angeles area, 2) investigated the multidimensional...
Resource Type:: Dissertation

Building brand equity for unfamiliar Asian brands' entry into global markets

Creator:: Song, Sarah Sungsook
Abstract:: The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Resource Type:: Dissertation

University alumni's purchase of university licensed merchandise : exploring the reasoning behind purchase decisions

Creator:: Kopczenski, Aleece D.
Abstract:: Generating annual revenue of over $4 billion dollars (The Collegiate Licensing Company, n.d.), the collegiate licensing presents a potential market that both apparel companies and universities can benefit from. While the collegiate licensing business is expected to increase financial resources for the participating universities and textiles and apparel companies, little...
Resource Type:: Masters Thesis

Developing effective presentation strategies for online retailers

Creator:: Yoo, Jungmin
Abstract:: The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
Resource Type:: Dissertation

Internal and external trigger cues of impulse buying online

Creator:: Burnett, Sandy E.
Abstract:: Online shopping is one of the fastest growing forms of shopping with sales reaching $141.4 billion in 2004 (Shop.org, 2005). With the tremendous growth of online retailing, and the prevalence of impulse buying today, this study's purpose was to investigate the internal and external factors of impulse buying in an...
Resource Type:: Masters Thesis

Online product presentation and perceived trustworthiness : the moderating role of gender

Creator:: Marshall, Kerianne
Abstract:: E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
Resource Type:: Masters Thesis

Inshopping in rural communities : consumers' and retailers' perceptions

Creator:: Mullis, Katy L.
Abstract:: The ever changing nature of the retail industry, and the additional challenges of doing business in a rural area, mean that retailers in rural communities face a unique situation that makes them especially vulnerable to outshopping by rural consumers. Therefore the purpose of this study was to investigate factors which...
Resource Type:: Masters Thesis

In search of the dress : an analysis of the consumer decision making process of brides

Creator:: Weiss, Jennifer D.
Abstract:: The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation where purchase decisions need to be made. She has many things she will purchase over...
Resource Type:: Masters Thesis

ScholarsArchive@OSU

Sneakerheads’ Assessment of Sneaker Value and Behaviors throughout the Sneaker Ownership Cycle

Social Capital, Capabilities, and Performance of Korean Immigrant-Owned Fashion Businesses in the Los Angeles Area

Building brand equity for unfamiliar Asian brands' entry into global markets

University alumni's purchase of university licensed merchandise : exploring the reasoning behind purchase decisions

Developing effective presentation strategies for online retailers

Internal and external trigger cues of impulse buying online

Online product presentation and perceived trustworthiness : the moderating role of gender

Inshopping in rural communities : consumers' and retailers' perceptions

In search of the dress : an analysis of the consumer decision making process of brides

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