Brands are becoming more relevant in today’s society, especially in order to
differentiate among competitors and in the eyes of the consumer. As a result of this
relevance, it is becoming increasingly more difficult to maintain a strong brand
perception among consumer markets. Therefore, it is fundamental for brands to...
The overarching purpose of this research was to determine characteristics of raw materials which impacted the consumption and design process of crafters. The characteristics were related to the three levels of design as described by Donald Norman and the concept of linking value in consumer tribes. The specific focus of...
A line of four garments was designed and developed using the various stages of the design process, based on the idea of translating music into fashion, the intangible into the tangible. The line was inspired by Tchaikovsky’s Symphony No. 4 in F Minor, guided by the composer’s music and symphonic...
The current body armor used by the military does not provide enough fit to women. Female soldiers are ordered to wear body armor that was not built to conform to their bodies. The inadequate body armor could bring more threats than safety to the wearers.
Based on the facts that...
There is very little research on Iranian women’s style preferences. Because of Islamophobia in the media and tensions between the U.S. and Iran, many Iranian women are portrayed as part of a large, vague bloc of Muslim women who are considered to be outside of fashion and wear shapeless black...