Index Catalog // ScholarsArchive@OSU

Start Over

Filtering by: Committee Member Brown, Clinton

Congruency between self-concept and store image within an elderly apparel consumer population

Creator:

Fukumura, Dawn H.

Abstract:

The purpose of the present study was to test the selfconcept and store image congruency theory with an elderly population. The self-concept and store image congruency theory predicts that individuals patronize stores that they perceive as having an image similar to their own self-concept (Martineau, 1958). The present study specifically...

Resource Type:

Masters Thesis
A comparative study of apparel shopping orientations between Asian Americans and Caucasian Americans

Creator:

Ho, Shan-hsin Angie

Abstract:

Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received...

Resource Type:

Masters Thesis
Self-gifts : consumer purchases of clothing gifts for themselves

Creator:

Cristi, Marie Abigail V.

Abstract:

Little empirical research has been conducted on self-gifts as a phenomenon of consumer behavior. A review of literature demonstrated that the phenomenon of self-gifts has been studied from the conceptual aspect, such as self-gift functions. Yet, our knowledge of self-gifts still remains limited because many of the determinants of self-gifts...

Resource Type:

Masters Thesis