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Filtering by: Subject Forest products -- Dictionaries Committee Member Brown, Terence

Using quality function deployment to achieve a market orientation : an application with wood products companies

Creator:

Wagner, Ernesto R.

Abstract:

This document presents a new method for improving the market orientation of companies. In that regard, I developed a new Quality Function Deployment application (QFD), which compares customer needs with company competitive advantages, in order to determine those advantages that best satisfy customer wants and needs. The methodology was applied...

Resource Type:

Dissertation
Organizational climate and innovativeness in the forest products industry

Creator:

Crespell, Pablo Javier, 1968-

Abstract:

There has been an increasing realization of the value of innovativeness, the orientation toward innovation, for firms thriving to gain competitive edge. The US forest products industry is no different in this respect and many companies have active initiatives to bring about creativity from their own employees. At the same...

Resource Type:

Dissertation

Full Text:

study of three Oregon-based forest product companies, I focus on the refinement of the scales to be