In the past 3-5 years, two federal agencies, the Forest Service (FS) and the National Park Service (NPS), have initiated pilot programs in concessioner-operation of developed-site government recreation facilities, specifically family campgrounds and related facilities. These programs have been generally successful by agency measure, and consequently, both agencies have modified...
The concept of marketing, with its primary focus on
meeting customer needs, is being adopted by federal agencies
such as the U.S. Forest Service who are in the business of
providing, among other things, recreation opportunities for
their visiting public. Although not a new concept, the
notion of applying marketing...