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Filtering by: Committee Member Koenig, Hal Committee Member Kim, Minjeong

Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

Creator:

Cheng, Yu-Chi

Abstract:

Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...

Resource Type:

Masters Thesis

Full Text:

: Dr. Minjeong Kim, Dr. Hal Koenig, and Dr. Chris Ward. Their time and assistance are gratefully
Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:

Shin, KoEun

Abstract:

The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...

Resource Type:

Masters Thesis

Full Text:

suggestions and assistance. Many thanks go to Dr. Hal Koenig, my minor professor in Marketing, and Dr. Hans