The increasing demand for forest products and restricted use of natural forests has resulted in a shortage of high-strength wood fiber. The area covered by plantation forests is steadily rising, but the fiber produced by these forests is often unsuitable for high-strength applications. One attempt to combat this problem is...
Lead-user research is a relatively new marketing research technique, and it has not seen much use in the forest sector. Lead-user research is designed to capture not just the needs of the customer in their own voice but also to involve actual users of goods and/or services in their development....