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Filtering by: Committee Member Koenig, Hal Remove constraint Committee Member: Koenig, Hal Creator Zhang, Ruirui Remove constraint Creator: Zhang, Ruirui

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  • The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

    Creator:
    Zhang, Ruirui
    Abstract:
    Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
    Resource Type:
    Masters Thesis
    Full Text:
    assistance and suggestions. Many thanks go to Dr. Hal Koenig, my minor professor in Marketing, and Dr

  • Sustainable apparel consumption : scale development and validation

    Creator:
    Zhang, Ruirui
    Abstract:
    he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
    Resource Type:
    Dissertation
    Full Text:
    thanks go to Dr. Hal Koenig, my minor professor in Marketing, he always provided me help when I had