In front of new evolutions of purchasing behaviors, the seafood marketing has to adapt itself by integrating more services into products, a better dramatization, an recourse to new advertising and promotional instruments … The supply not only has to adapt itself to the situational constraints of shoppers, but rethink its...
Since 2004, the French fishery field has had to cope with a levelling off of
consumption of fresh seafood products whereas the consumption of processed seafood
products is increasing. Nowadays, consumers prefer easier products: fresh deli products,
easy to cook or ready to consume. Therefore, fresh seafood products do not...
Fishermen, who initially harvest the resource, usually content themselves with landing and selling the raw
material. It is the food processing industry, wholesalers, distributors and retailers that create added value from the fish by
transforming it or/and differentiating different types or quality grades.
Focussing upon Brittany, Normandy and the Channel...