Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance
delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance
delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Smart meters are being installed in consumers’ homes as both Europe and the United States move to the smart grid of intelligent energy networks. Yet not all homeowners are willing recipients and some demand to “opt out”. When balancing consumer privacy and data protection rights with the important societal benefits...
The study applies the Stimulus–Organism–Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers’ evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their...
Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Mobile customers are being tracked and profiled by behavioural advertisers to be able to send them personalized advertising. This process involves data mining consumer databases containing personally-identifying or anonymous data and it raises a host of important privacy concerns. This article, the first in a two part series on consumer...