The concept of marketing, with its primary focus on
meeting customer needs, is being adopted by federal agencies
such as the U.S. Forest Service who are in the business of
providing, among other things, recreation opportunities for
their visiting public. Although not a new concept, the
notion of applying marketing...
Recreation opportunity planning, including use of the recreation
opportunity spectrum (ROS), was developed to aid land managers in
inventorying, classifying, and managing outdoor recreation resources
within an overall planning framework. This planning concept, which
combines physical, managerial, and social setting characteristics
into an array of recreation opportunities ranging from primitive...
7th Biennial Conference on University Education in Natural Resources. In 2005 faculty in the Northern Arizona University School of Forestry initiated a project to replace the required sophomore-level writing course taught by the English Department with a new course, “Writing in Forestry,” taught within the School. The goal of the...