In front of new evolutions of purchasing behaviors, the seafood marketing has to adapt itself by integrating more services into products, a better dramatization, an recourse to new advertising and promotional instruments … The supply not only has to adapt itself to the situational constraints of shoppers, but rethink its...
In the context of the restriction of production, French agriculture modifies its activities by developing multifunctionality. This concept translates the fact that, beyond the saleable production of agricultural and food processing products, the agricultural activity fulfills other functions: economic, social, environmental. Multifunctionality of agriculture is implemented in a number of...
Since 2004, the French fishery field has had to cope with a levelling off of
consumption of fresh seafood products whereas the consumption of processed seafood
products is increasing. Nowadays, consumers prefer easier products: fresh deli products,
easy to cook or ready to consume. Therefore, fresh seafood products do not...
While French marine fisheries must cope with increasing difficulties, the concept of
multifunctionality of fisheries (as previously observed in agriculture) is emerging
through a diversification of activities. Indeed, fishers resort to alternatives in order to
sustain their activity by calling on new ways to interact with environment, institutional
players, scientists,...