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Filtering by: Creator Shirland, Larry Elwyn

Multi-factor information theory models and their industrial applications

Creator:

Shirland, Larry Elwyn

Abstract:

This dissertation treats information theory and its applications to the general area of decision making. Specifically, three areas are covered; (1) information theory applied to Bayesian analysis, (2) estimation using multi-factor information channel models, and (3) information theory applied to Markov chain analysis. A major portion of this dissertation concerns...

Resource Type:

Dissertation
An application of one-factor and two-factor information channel models to marketing research problems

Creator:

Shirland, Larry Elwyn

Abstract:

This thesis presents an introduction to Marketing Research concepts, relates Operations Research to Marketing Research and discusses the limitations of each. An Information Theory approach based on Shannon's fundamental theorems and extended by Kunisawa is applied to one-factor and two-factor marketing problems. The objective of one-factor information channel models is...

Resource Type:

Masters Thesis