This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...
The current body armor used by the military does not provide enough fit to women. Female soldiers are ordered to wear body armor that was not built to conform to their bodies. The inadequate body armor could bring more threats than safety to the wearers.
Based on the facts that...