Seafood ecolabel, such as Marine Stewardship Council (MSC) label continues to expand worldwide,
particularly in European and US markets. Consumers’ response to ecolabeled seafood products in these
markets has been studied in the past, mostly with encouraging results. Meanwhile, and after a decade
since the establishment of MSC, seafood ecolabel...
In the market development of sustainable seafood, such as MSC-certified products, the Japanese market is one of
the most important markets if measured by size: it is the largest seafood importer and the second largest
consumer in the world, after China. However, little research has been done on Japanese consumer...