It is helpful to keep the stability of aquatic product supply chain and promote higher development of fishery economy to research power structure of aquatic product supply chain. This paper analyzes the power structure of aquatic product supply chain via the behavior theory in marketing discipline, cased study by Beijing...
Quality safety traceability system has adopted by most fishery enterprises as an important part of the strategic management. As the consequence, the end product is supposed to be higher. That consumers whether to accept has a direct impact on system successful implementation. This paper proposes a framework to research consumer...