Published September 1973. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
This thesis study attempts to differentiate between attention and
understanding as separate phases of communication theory. To do this,
additional analysis was made of data already gathered from a random
sample of Oregonians by the Survey Research Center at Oregon State University.
An additional objective was to determine the role...