The role of convenience in explaining food attitudes and consumption has been discussed in several recent studies. The purpose of this study is to test a model of the relationship between convenience, attitudes
and fish consumption in Norway. This model has previously been tested in five other European countries (Olsen...
The first purpose of this study is to consider the mediators-involvement and attitudinal loyalty-in the relationship between satisfaction and repurchase loyalty toward fish. In addition, the antecedents of the
theory of planned behavior are included to compare the relative role of satisfaction, social norms and perceived behavioral control in forming...
The Finnish food service outlets can be categorized as commercial foodservice operators, public kitchens
or staff restaurants. The aim of this paper is describe how much fish consumption varies between different
types of catering outlets and what is the importance of kitchen personnel’s opinions to fish consumption.
The data was...
Different types of wild dolphin excursions, particularly those that are in close proximity to dolphins may impact them in various degrees. This study investigated the supply and demand of different types of wild dolphin excursions in Hawaii. Using conjoint analysis, this study examined tourist/consumer's willingness to pay (WTP) for wild...
Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
The US bridal industry has grown over the last 80 years to become a multibillion
dollar industry. Surprisingly, little research has been conducted concerning
the consumer behavior of brides. The bride is in a situation where purchase
decisions need to be made. She has many things she will purchase over...
An increased frequency of eating meals away from home, increasing portion sizes in foods and a lack of information about the nutrient content of restaurant foods may be important factors related to increases in obesity. Methods to improve the healthfulness of meals eaten away from home have been highly debated....
Although designer brand denim apparel has been popular since the early 1980’s, the term “premium denim” is a relatively new concept to the apparel industry. This study investigated evaluative criteria used by female consumers when purchasing premium denim jeans. Previous studies have examined evaluative criteria and its importance in purchasing...
Has consumer activism been successful in its efforts to effect social, political, and economic changes and to empower consumers? This research seeks to answer this question by developing a viable evaluation framework for conceptualizing and measuring impacts of consumer activism. The Political Process Model and New Social Movement Theory provide...
The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...