This thesis investigates the reported communication experiences of married women transitioning to motherhood. The study involves a series of focus groups in which new mothers share their communicative experiences, explaining how they are navigating their new roles as mothers while also performing roles as wives, daughters, and workers. Informed primarily...
Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...