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Creator:: Geisel, Julian and Hansen, Eric
Abstract:: The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
Resource Type:: Technical Report
Full Text:: Hansen Forest Research Laboratory College of Forestry Oregon State University Corvallis, Oregon Pea

Creator:: Leavengood, Scott
Abstract:: “Quality is Job 1”—this slogan is familiar to many people because it was used by Ford Motor Company for nearly 20 years. All businesses know the importance of quality—with respect to quality of products and quality of service. However, knowing specifically how to manage for quality is another matter. Here...
Resource Type:: Technical Report
Full Text:: Management Scott Leavengood Forest Research Laboratory College of Forestry Oregon State University

Creator:: Leavengood, Scott
Abstract:: By nature, most entrepreneurs are "doers" rather than "planners." At the same time, we know that successful organizations, regardless of their size, must plan for the future. High-level strategic planning such as establishing the long-term direction of the company is critical, but useless without a plan for implementation. This "implementation...
Resource Type:: Technical Report
Full Text:: product endorsement. The oregon ForesT reseArch lAborATory The OSU College of Forestry Oregon Forest

Creator:: Hansen, Eric and Salim, Nizam
Abstract:: This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Resource Type:: Technical Report
Full Text:: Information Eric Hansen and Nizam Salim Forest Research Laboratory College of Forestry Oregon State

Creator:: Hansen, Eric
Abstract:: Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
Resource Type:: Technical Report
Full Text:: Hansen Forest Research Laboratory College of Forestry Oregon State University Corvallis, Oregon Wood

Creator:: McIsaac, John and Hansen, Eric
Abstract:: Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
Resource Type:: Technical Report
Full Text:: Research Laboratory College of Forestry Oregon State University Corvallis, Oregon This is a publication

Creator:: Hansen, Eric and McIsaac, John
Abstract:: Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...
Resource Type:: Technical Report
Full Text:: Hansen and John McIsaac Forest Research Laboratory College of Forestry Oregon State University

Creator:: Apel, Mark, McDonell, Lauren, Moynihan, Jay, Simon, Darien, and Simon-Brown, Viviane
Abstract:: Information presented in three formats: full handbook, low-resolution booklet, and 18-page folding booklet.
Resource Type:: Technical Report

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