Many conventionally reinforced concrete deck girder (RCDG) bridges were built in the US during the 1950s, throughout the expansion of the Interstate System. Designs followed the AASHO standard of the time, which permitted higher shear stress in concrete and reduced detailing requirements than permitted by current specifications. Many of these...
This thesis employs cultural analysis to better understand the meanings consumers have for the brands they consume. This research uses qualitative methods to elicit and analyze the brand meanings alumni and students have of their alma matter and alumni associations. Results from this research suggest that consumption is a ritual...
