Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principles of strategic marketing, illustrated throughout with examples drawn from the marketing strategy developed by a small...
Cumulative loss of habitat and long-term decline in the populations of the Lesser Prairie-Chicken
(Tympanuchus pallidicinctus) have led to concerns for the species’ viability throughout its range in the southern
Great Plains. For more efficient conservation past and present distributions of genetic variation need to be understood.
We examined the...
OSU entering first year students who attended a summer START session and were 18 years old or older were asked to participate in the Beginning College Survey of Student Engagement (BCSSE) survey. The BCSSE was designed to measure the high school experiences and college expectations of entering first year students....
The OSU Perspective was developed to provide assessment and other information about our students and programs. We hope that by making this information available to OSU faculty and staff, we can stimulate conversation that helps to keep students and student learning at our core.
The Perspective is published quarterly both...
Hip torque production is associated with certain knee injuries. The hip
rotators change function depending on hip angle. Objective: To compare hip-rotator
torque production between 3 angles of hip flexion, limbs, and sexes. Design:
Descriptive. Setting: University sports medicine research laboratory. Participants:
15 men and 15 women, 19–39 y. Intervention:...
In 1976, John D. Isaacs proposed to use wave energy to invert the density structure of the ocean and pump deep, nutrient-rich water into the sunlit surface layers. The basic principle is simple: a length of tubing attached to a surface buoy at the top, and a one-way valve at...