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Filtering by: Date issued sim 2013-04-16 Subject Decision making

Entrepreneurs’ start-up versus persistence decisions: A critical evaluation of expectancy and value

Creator:

Holland, Daniel V. and Garrett, Robert P.

Abstract:

Research suggests that entrepreneurs tend to seek to maximize utility when considering whether to pursue a new venture opportunity. However, when choosing whether to persist with their current venture or not, utility maximization may not be of primary importance. Using a conjoint experiment, we examine the difference between policies in...

Resource Type:

Article