Index Catalog // ScholarsArchive@OSU

Creator:: Wagner, Ernesto R.
Abstract:: This document presents a new method for improving the market orientation of companies. In that regard, I developed a new Quality Function Deployment application (QFD), which compares customer needs with company competitive advantages, in order to determine those advantages that best satisfy customer wants and needs. The methodology was applied...
Resource Type:: Dissertation

Creator:: Anderson, Roy Carl
Abstract:: Historically, researchers have used surveys, focus groups, and anecdotal evidence to evaluate consumer response to environmentally certified, ecolabeled forest products. These methods generally measure consumer attitudes toward certified forest products. Since the strength of the correlation between attitudes and behavior has long been questioned, consumer response to certified forest products...
Resource Type:: Dissertation
Full Text:: field of forest product marketing has placed little emphasis on consumer behavior research. Therefore

Creator:: Kingslien, Hal K.
Abstract:: This research provides state economic development planners and forest policy makers with new economic information about the wood remanufacturing industry. An overview describes each industry sector's employment, payroll size, and estimates of annual growth rates. This helps planners determine which sectors are likely to provide the most economic benefit to...
Resource Type:: Dissertation

ScholarsArchive@OSU