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Filtering by: Committee Member Koenig, Hal Degree Field Merchandising Management

Identifying Characteristics of Successful Fashion Bloggers and Their Influence on Consumer Purchase Decisions

Creator:

Chen, Marisa K.

Abstract:

Fashion bloggers have become a changing force of the retail industry over the past decade, redefining where consumers look for fashion inspiration, product reviews, and brand credibility. Despite the widespread popularity of fashion bloggers, there is little industry consensus as to what characteristics make a fashion blogger successful and to...

Resource Type:

Honors College Thesis

Full Text:

_____________________________________________________________________ Hal Koenig, Committee Member, representing Marketing