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Creator:: Searcy, Edmond Lee
Abstract:: The direction and intensity of consumer attitudes toward prescription prices by varying socio-economic positions and age groups were measured by use of the semantic differential technique. The potential relationships between consumer attitudes toward prescription prices and (1) consumer prescription experience, (2) select consumer knowledge, (3) select consumer beliefs, and (4)...
Resource Type:: Masters Thesis
Full Text:: appreciation to Dr. Richard E. Johnson for his assistance and guidance in the prep- aration of this thesis

Creator:: Campbell, William H. (William Howard), 1942-
Abstract:: An investigation concerning the acceptance of a new, legend drug product was conducted within a community of 15,000 population. Twenty-eight physicians within the community were chosen for evaluation relative to acceptance of the new drug product. Data were obtained by means of a prescription audit of nine retail pharmacies in...
Resource Type:: Masters Thesis
Full Text:: WITHIN A SELECTED OREGON COMMUNITY Abstract approved: Redacted for privacy Richard E. Johnson An

Creator:: Christensen, Dale B.
Abstract:: The study investigated the prescription drug purchasing behaviors of independent retail pharmacies, and selected pharmacy characteristics which may be related to purchasing behaviors. The purchasing function was considered as a major area of concern for independent pharmacies in attempting to improve operating efficiencies, particularly in view of increased competition from...
Resource Type:: Masters Thesis
Full Text:: ACKNOWLEDGEMENTS I wish to express my deepest gratitude to Dr. Richard E. Johnson, whose continual counsel and

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