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The effect of music in fashion video advertisements on attitude toward apparel brand

Creator:: Hennessy, Karen E.
Abstract:: Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...
Resource Type:: Masters Thesis
Full Text:: Privacy ur. Leslie L. uavis Products as diverse as soda-pop, fashion and automobiles are selling to the

One methodology for the incorporation of entomological material in the discipline of historic archaeology using the honey bee (Apis mellifera L.) as a test subject

Creator:: Kellar, Brenda M.
Abstract:: Using the honey bee (Apis mellifera L.) this thesis shows that entomological information and material can be retrieved using current historical archaeological methods. Historical archaeology has the ability to uncover connections between arenas as varied, and seemingly isolated, as the honey bee, the environment, and human cultures. By focusing on...
Resource Type:: Masters Thesis
Full Text:: mellifera L.) as a Test Subject. Abstract approved:. David R. Brauner Using the honey bee (Apis mellifera

Development projects and questions of empowerment: a Salvadorean women's cooperative

Creator:: Hannigan-Luther, Kristen L.
Abstract:: Many development organizations now recognize the importance of culturally sensitive project design and implementation. Unfortunately most of these groups continue to disregard the significance of gender. This qualitative research examines a women's cooperative in rural El Salvador which formed in order to find a means of generating income and to...
Resource Type:: Masters Thesis
Full Text:: AN ABSTRACT OF THE THESIS OF Kristen L. Hannigan-Luther for the

The synthesis of certain 6- and 9- substituted purines of biological interest

Creator:: Daly, John W.
Resource Type:: Masters Thesis
Full Text:: -2663) H TABLE IV Ultraviolet Absorbtion Spectra (pH 6) Maximum : iviinimum L 6

Expression & identity : the word made flesh

Creator:: Beach, J. M.
Abstract:: This essay is an exploration of identity formation and expression. Humanity's identity formations create the orientations and languages with which we use to create our knowledge and understanding of the surrounding external environment (both social and physical) and our internal environment (psychological). This essay traces the sources of identity formation...
Resource Type:: Masters Thesis
Full Text:: unearths the very beginnings of Percy Bysshe Shelley's literary career where a battle between those who

Helminth parasites of Eopsetta jordani (Lockington)

Creator:: Gregoire, Earl
Resource Type:: Masters Thesis
Full Text:: (McYr1ane, 196) L.1 mm . rvidwn (Loo, 1907) 2.5 mm .L. mtcrtpmurn (Chnd1er, 19'5) T.5 r L. rufovir1

Phospholipids of Tenebrio molitor larvae

Creator:: Kamienski, Francis Xavier
Abstract:: Phospholipids of Tenebrio molitor larvae were separated on columns of DEAE-cellulose and silicic acid-Hyflo Super Cel. The major phosphatide components were identified by various analytical procedures. Phosphatidyl choline was demonstrated to be the predominant phospholipid with a high percentage of phosphatidyl ethanolamine. A small amount of inositol-containing phosphatides were present....
Resource Type:: Masters Thesis
Full Text:: . After filtering the sus- pension, the total amount of phosphorous in the extract was found to be l

The intertidal polychaetous annelids of the Coos Bay, Oregon region

Creator:: Reish, Donald J.
Resource Type:: Masters Thesis
Full Text:: Chairman of Sohool Graduato Committee Redacted for Privacy ¿7 Dean of Graduate '3chool CiO L

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Creator:: Lee, Jennifer J.
Abstract:: The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
Resource Type:: Masters Thesis
Full Text:: & Percy, 1997). The ability of a potential buyer to recognize or recall that a brand is a member of a

Source material for holiday programs in high school : an annotated bibliography

Creator:: Castle, Leola Blanche
Resource Type:: Masters Thesis
Full Text:: recognition for her suggestions regarding one portion of the problem. L. B. C. TABLE OP CONTENTS

ScholarsArchive@OSU

The effect of music in fashion video advertisements on attitude toward apparel brand

One methodology for the incorporation of entomological material in the discipline of historic archaeology using the honey bee (Apis mellifera L.) as a test subject

Development projects and questions of empowerment: a Salvadorean women's cooperative

The synthesis of certain 6- and 9- substituted purines of biological interest

Expression & identity : the word made flesh

Helminth parasites of Eopsetta jordani (Lockington)

Phospholipids of Tenebrio molitor larvae

The intertidal polychaetous annelids of the Coos Bay, Oregon region

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Source material for holiday programs in high school : an annotated bibliography

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