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Filtering by: Has journal Journal of Advertising Remove constraint Has journal: Journal of Advertising Non-Academic Affiliation Oregon State University. Graduate School Remove constraint Non-Academic Affiliation: Oregon State University. Graduate School

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  • Gender and Race Stereotypes in Advertisements in Science, 2004-2006

    Creator:
    Atwood-Wheeler, Kathryn
    Abstract:
    This study documents the occurrence of stereotypical representations of gender, race, and other characteristics in individuals that appear in advertisements in the prestigious academic journal Science. It repeats and expands upon a study conducted by Mary Barbercheck (2001) that analyzed advertisements in Science between 1995 and 1997. In this study,...
    Resource Type:
    Masters Thesis
    Full Text:
    AAAS. Specific regularly occurring advertising sections of the journal include the cover, the table

  • The effect of music in fashion video advertisements on attitude toward apparel brand

    Creator:
    Hennessy, Karen E.
    Abstract:
    Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...
    Resource Type:
    Masters Thesis
    Full Text:
    of attitude toward an advertisement on brand attitude, and the persuasive aspect of advertising

  • Cigarette advertising, price and social welfare : empirical evidence

    Creator:
    Farr, Stephen J.
    Abstract:
    This study estimates the welfare effects of cigarette advertising using the framework posited by Becker and Murphy (1993). This model exposes previously unaccounted benefits of cigarette advertising and allows for conventional social welfare estimation by assimilating the theory of advertising into the general theory of complements. The policy implications of...
    Resource Type:
    Masters Thesis
    Full Text:
    of Advertising as a Good or Bad," Quarterly Journal of Economics, 1993, 941-964. 6. , "A Theory

  • An economic comparison of hot metal and cold type composition of display advertising

    Creator:
    Vincent, Julie Latham
    Abstract:
    The objective of this thesis is to examine and compare hot metal and cold type production of display advertising for newspapers. The classical hot metal system uses a lead alloy as its basic building material while modern cold type production uses photographic means. Some advantages of using cold type are...
    Resource Type:
    Masters Thesis
    Full Text:
    composition of display advertising AN ABSTRACT OF THE THESIS OF JULIE LATHAM VINCENT for the M. S. (Name of

  • Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

    Creator:
    Chen, Roger L.
    Abstract:
    The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
    Resource Type:
    Masters Thesis
    Full Text:
    factors in advertising, a significant sector of postmodern consumer culture, are rare. By conducting

  • A study of fashion change related to men's boxer undershorts as depicted in Sears annual merchandise catalogs (1946-1988)

    Creator:
    Tatarka, Bernadette
    Abstract:
    More research has been conducted regarding women's costume history than that of men's historic costume. One area in which little research has been conducted concerns men's boxer underwear. The need for additional research dealing with basic style changes of men's boxer undershorts was compelling to this researcher, as well as...
    Resource Type:
    Masters Thesis
    Full Text:
    A study of fashion change related to men's boxer

  • Essays on information economics

    Creator:
    Youn, Hyungho
    Abstract:
    This dissertation addresses three topics on information economics. Generally, information is not perfect or costless as classical economics assumes. Thus, a consumer searches information at his cost or a seller provides information at his cost. First, chapter 2 presents a theoretical model where a consumer searches for local brand information....
    Resource Type:
    Dissertation
    Full Text:
    Effect of Advertising Cost on Price and Advertising Strategy ..................44 3.4 Conclusion

  • Dynamic issues in applied microeconomics: market performance, market structure and advertising competition

    Creator:
    Iwasaki, Natsuko
    Abstract:
    This dissertation addresses issues of oligopoly markets where advertising plays a prominent role. The first study empirically investigates the effect of advertising regulations on equilibrium consumption of an addictive commodity using U.S. cigarette industry data. The results of the first study show that the advertising regulations reduced cigarette consumption by...
    Resource Type:
    Dissertation
    Full Text:
    issues of oligopoly markets where advertising plays a prominent role. The first study empirically

  • Essays on the implications of firm behaviors in learning, locating, and advertising

    Creator:
    Palangkaraya, Alfons
    Abstract:
    This dissertation addresses three topics on the implications of firm behaviors in creating and adopting knowledge of production, choosing international location for production and market access, and using informative advertising in a market competition with multidimensional product characteristics. The first study investigates the empirical evidence of local knowledge spillovers in...
    Resource Type:
    Dissertation
    Full Text:
    Implications of Firm Behaviors in Learning, Locating, and Advertising Abstract approved: Rolf Fare This

  • Trends in college news : a comparative study of Oregon State College news in the Oregonian and Oregon Journal for a 15-year period

    Creator:
    Shideler, Fred Merle
    Abstract:
    This study of the Oregon State college news appearing in the Oregonian and Oregon Journal in Portland at five-year intervals over a 15-year period was undertaken primarily to attempt to determine, if possible, trends in college news; to indicate the emphasis on different types of college news; to determine the...
    Resource Type:
    Masters Thesis