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Filtering by: Has journal Journal of Marketing Communications Remove constraint Has journal: Journal of Marketing Communications Non-Academic Affiliation Oregon State University. Graduate School Remove constraint Non-Academic Affiliation: Oregon State University. Graduate School

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  • Negotiating between conflicting discourse communities : scientists writing technical marketing copy

    Creator:
    Bratten, JoAnne Lynn
    Abstract:
    This case study investigates how scientists who write technical marketing copy experience and resolve the tension that results from the conflicting demands of their local (company) and global (research science) discourse communities. Twelve scientists, who are currently technical marketing writers at a small biotechnology company, were interviewed by e-mail over...
    Resource Type:
    Masters Thesis
    Full Text:
    loyalty to the conventions of scientific communication conflict with the conventions of marketing

  • The Ibis, journal of the British Ornithologists' Union : a pre-synthesis portrait

    Creator:
    Johnson, Kristin Renee
    Abstract:
    In 1959 the British Ornithological journal, The Ibis, published a centenary commemorative volume on the history of ornithology in Britain. Over the previous few decades, the contributors to this volume had helped focus the attention of ornithologists on the methods, priorities, and problems of modem biology, specifically the theory ofevolution...
    Resource Type:
    Masters Thesis
    Full Text:
    The Ibis, Journal of the British Ornithologists' Union: A Pre

  • Nonverbal communication and restaurant personnel

    Creator:
    Drago, Carleen
    Abstract:
    Servers in a small college town were asked to take part in an interview to assess perceptions of their use of nonverbal communication, how they believe nonverbal communication affects tipping behavior, and whether or not they received formal training in nonverbal communication tactics. The study also links nonverbal communication with...
    Resource Type:
    Masters Thesis
    Full Text:
    interview to assess perceptions of their use of nonverbal communication, how they believe nonverbal

  • Forestry & Communication : A Coos Bay Case Study

    Creator:
    Livingstone, Tasha
    Abstract:
    This thesis combines elements of forestry, interpersonal communication, and rhetoric to describe where residents of Coos Bay and North Bend Oregon obtain information about forests and forest uses, and how they view the credibility of that information. As a qualitative exploratory study, grounded theory methodology was used to develop theme...
    Resource Type:
    Masters Thesis
    Full Text:
    . Jensen This thesis combines elements of forestry, interpersonal communication, and rhetoric to

  • The development of an instrument to identify dispositions for interactive group communications in cross-cultural learning environments

    Creator:
    Miller, Dwight Errol
    Abstract:
    An increased cross-cultural interaction around the world is being dictated by the ever increasing communication needs required by business and national concerns. This increased interaction, and its resultant inter-dependence, is often referred to as "Globalization." Due to the effect of globalization on the business and education environments, this study was...
    Resource Type:
    Dissertation
    Full Text:
    in the development of culture and cross-cultural communications. The study developed an instrument

  • Marketing sophistication in the forest products industry

    Creator:
    Han, Xiaoou
    Abstract:
    In the forest products business and management literature, one common categorization of different types of innovation is product innovation, process innovation and business systems innovation. Forest products companies have long placed high emphasis on process innovations, which are related to yield maximization, manufacturing efficiency and operating costs reduction. This is...
    Resource Type:
    Dissertation
    Full Text:
    and customer side of the business, i.e., business system innovations. In a company, marketing

  • Optimum equalization and synchronization of broadband multicarrier systems

    Creator:
    Lashkarian, Navid
    Abstract:
    The application of information theory and digital signal processing techniques to digital communication has resulted in robust methods for reliable high speed data transmission over noisy channels environments. Among these methods, multicarrier systems have become a viable solution for exploiting maximum spectral efficiency over both wideband highly dispersive static and...
    Resource Type:
    Dissertation
    Full Text:
    communication [6, 7, 8, 9]. The purpose of this research is to optimize the performance of MCM systems in terms

  • Interpersonal communication factors in the management of biomedical instructional development projects

    Creator:
    Thomas, Julie Ann
    Abstract:
    The purpose of this study was to investigate the professional interaction and interpersonal communication factors in the management of biomedical instructional development projects which involved the use of electronic media. Reference is made, repeatedly, in instructional development literature to the need to include interpersonal communication skills in the education and...
    Resource Type:
    Dissertation
    Full Text:
    Interpersonal communication factors in the management of

  • A preliminary study of expressed preferences and task efficiency in differing communication networks

    Creator:
    Weimer, Robert Edward, II
    Abstract:
    The present study is an attempt to investigate some of the relationships between certain personality characteristics and expressed preferences for various communication structures; it is also an examination of the relative efficiency of the networks used. Subjects drawn from the university population participated in experimentally formed five-person groups. These groups...
    Resource Type:
    Masters Thesis
    Full Text:
    Anthropology 7: 16-30. 1948. 6. Bavelas, A. Communication patterns in task oriented groups. Journal of the

  • Communication systems for water-quality data aquisition

    Creator:
    Newbern, David Wendel
    Abstract:
    A survey of federal and state agencies was conducted to determine the future need for water-quality data. This survey was used as the basis for constructing a water-quality data aquisition system applicable to any river basin. This study outlines the major components of an automatic water-quality monitoring system. Seventy-one sites...
    Resource Type:
    Masters Thesis
    Full Text:
    Communication System 48 12 Location of New Construction for Telephone Lines 54 13 Simplified Schedule of