“The Effects of Digital Music Streaming on the Revenue Models of Independent Musicians” discusses the rise of online music distribution, the current state of the music industry, and specifically, analyzes how online music distribution effects the revenue generation methods and careers of independent musicians. While the issues of music streaming...
Green consumerism is an important issue among marketers due to the prevailing green gap (Tseng, 2016). A consumer’s green gap is the distance between the stated importance of protecting the environment and actual behavior (Tseng, 2016). This study strives to understand factors affecting consumer motivations and decisions related to sustainable...
The National Collegiate Athletic Association (NCAA) is the governing body for collegiate athletics and has regulated the activity of student-athletes with the primary goal of preserving amateurism. In recent years, the restrictions of this principle have been challenged in court. The Supreme Court case NCAA v. Alston (2021) challenged the...
The culture of brands and branding is ever-changing and evolving. Brands are becoming increasingly important in today’s society, yet they are harder to differentiate. As a result of this growing importance and competition, it is difficult to attain a strong brand presence among competitors and achieve a distinct identity with...
The WNBA is a league that has been characterized by struggle ever since its inception in 1996. The biggest reason for nearly all of its problems lies with one source: money. The WNBA simply does not have enough money to make it a functionable professional sports league. As a result...
From improving technologies to increasing access to modern infrastructure and wealth, our once parceled and divided world is slowly “flattening”, or becoming more globally integrated. As a result of this changing climate of business, companies must recognize the harm that a narrow view on culture and experiences can cause in...
Tightness-looseness (TL) is a cultural construct that measures the level of social norms present in a community, and the level of scrutiny of deviance from these norms. This construct offers a unique foundation for investigating how norms influence behavioral processes. Research in TL is relatively young, creating a frontier of...
Each year, whether it be under voluntary or unvoluntary circumstances, countless professional athletes retire from their sport. Even by the average retirement age of 30, many are still underprepared to face the challenges that accompany the transition. Along with the changes in schedule, identity, and social group, numerous professional athletes...
Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...